Sponsorship Opportunity

Recipient of the Best Documentary Award at the X-Dance Film Festival this year and scheduled for broadcast on PBS stations around Veteran’s Day, 2009, Between the Lines is the story of one surfer who served in the Vietnam War and one who evaded the draft. Narrated by John Milius, it explores the pivotal, life-changing decisions made by these young men with a balanced portrayal that recognizes the value and valor of veterans but acknowledges the difficult choices that were made by young men whose very essence was riding the waves.

50 years after the Vietnam War’s start, the lasting and profound effects of the war are reflected in the 4 million annual visitors who pay their respects to the men who lost their lives in service at the Vietnam War Memorial in Washington, D.C. A multimedia sponsorship of Between the Lines provides national television exposure (quite cost-effectively with nearly 4mm viewers projected at launch, and many more millions expected to watch in subsequent repeats, via the DVD, and online). In addition to reaching consumers through national television exposure, many creative ways to showcase a brand's values and products through off-air extensions of the film exist. These include a viral web video campaign, the film protagonists modeling the sponsor's products (if appropriate), local screenings, using the DVD as a premium, and licensing the original music for Levi’s purposes. The filmmakers have contributed significantly to veterans’ causes and would be delighted to explore ways to use the film to support other corporate responsibility initiatives. An advance screening benefiting the California Surf Museum in Oceanside will be held on April 18.

BETWEEN THE LINES: THE TRUE STORY OF SURFERS during THE VIETNAM WAR